Why External Signage is Essential For Your Business

So you’ve started your business. You want to be seen. You want to be heard. Is there a better way to communicate to a larger audience than presenting your companies offers loud and proud with something visually stimulating? We propose enhancing your business’ outreach with an age-old, tried and tested method – it’s a sign of the times. Read through these few all-important tips from us as we make you consider how these tactics could help fast track you to a more successful campaign.

Recognition & Exposure:

The windows of buildings, the back of the car you’re stuck behind, banners and displays by the roadside, the posters on the wall of your daily commute. Consider how many eye-catching campaigns you recognise that you’d initially read out of interest, or thought-provoking rhetoric that’s stayed on your mind. All of these begin and keep a connection with you through the day. So why not create your own sign that reaches out to people. The more there are, the more people engage with your business throughout the day. These signs will help form recognition with your company, initiating that trust between client and company before they even contact you.

Location & Communication:

Depending on the size of your sign, you can communicate vital information to customers long before they contact you. It could be as simple as eye-popping new deals, opportunities that cannot be missed or fulfilled by competitors; the deal, direction and statistics you offer at face value can draw in a crowd on a steady daily basis. So by the time these new opportunists call up your business, you’ll already have their attention waiting on the line. The location of your signage can also determine how successful their deployment will be. Harking back to the previous point, consider placing them somewhere that will become densely populated on a day time commute. This will mean that thousands of eyes will be set on it each and every day – increasing your chances of a gut instinct sale.

Expense & Competition:

External signs are an old school marketing technique compared to more high-tech modern techniques in the business (e.g. Facebook, Google or YouTube ads). However this doesn’t render them useless. Especially up against new technically advanced methods of advertisement – external signs are an incredibly cost-effective way to convey your product to a wider market. Since many new companies are investing all of their money in a digital market, they’re wasting potential by not utilising the locations bodies pass through every single day. And instead of having to pay a higher price to have a 5-second advertisement play before a video – your ad remains in the public eye 24/7.

Thanks for reading. We hope that these points have helped you consider investing in external signage for your business. If you’re interested in finding out more about our business or reading any more of our blog, check Brunel Signs out. Equally, if you’d like to make an enquiry with us, then please contact us by calling 01536205335, or emailing us at info@brunelsigns.com[/vc_column_text][/vc_column][/vc_row]

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